The Reason

Bloodline Brand was made in honor of  Lonnie Crawford,  also known as Lonnie B or Bobby. He was big on FAMILY and would refer to his FAMILY or FRIENDS WHO HE CONSIDERED FAMILY as his BLOODLINE. On March 16th, 2016 he passed away. To keep his presence and spirit alive BLOODLINE BRAND was created. The Brand started off with a short and long sleeve shirt. From the support of FAMILY and peers, BLOODLINE began to expand. Like Lonnie, BLOODLINE BRAND is big on family and loyalty. Each time someone purchases a product they become apart of our FAMILY. The logo represents everything the brand is about. The L shape hand is for LOYALTY , LONGEVITY, and of course Lonnie. The blood on the hand is a a simple representation of FAMILY, and the halo represents Lonnies life and legacy. It shows the he is still here through all the progress we are making and he has never left. Big Thanks to everyone who has helped, shaped, and mold what the brand is today.

#WelcomeToTheFamily #LoyaltyAndLongevity #FamilyFirst #LongLiveLonnieB